Jon Reades - j.reades@ucl.ac.uk
1st October 2025
“I used to think that writing is the most trivial part of the job of a data scientist; because the analyses and numbers should speak for themselves right? Wrong!” ~ Xie (2024b)1
How should we do this?
How should we do this?
Why are we doing this?
This is the number.
This is the number.
These are the takeaways.
These are the methods we can use.
These are the methods I can use.
This is the method that matches the need.
What do I need to say?
What do I need to say?
Who needs to know?
All data science is, ultimately, a story.
All data science is, ultimately, a story.
Focus on the ‘so what’.
All data science is, ultimately, a story.
Focus on the ‘so what’.
Don’t bury the lede.